I became Eureka! Chief Executive in 2000 and a Trustee in 2003. The Eureka! team are dedicated, enthusiastic and creative and it's an honour to lead both Eureka! The National Children's Museum and Eureka! Science + Discovery.
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Andy Forbes
Finance & Resource Director
I have been looking after Eureka!’s finances, resources, business planning and all things money related since 2010.
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Liz Peniston
Content & Experience Director
I absolutely love Eureka! and have worked here since 1995! I lead our Play & Learning teams and love all things related to fun and creative learning in informal environments. I bring the jazz hands.
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Michelle Emerson
Marketing & Development Director
I joined the Eureka! team in 2011 and lead the marketing, brand, communications, customer service and fundraising elements of Eureka! I'm lucky to have an amazing team and love love love the Eureka! brand
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Tudor Gwynn
Strategic Projects Director
I’m Eureka!‘s Strategic Projects Director, always looking to the future and potential developments of the Eureka! experience whether in Halifax or Wallasey.
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Our Values
We are captivating
Eureka! exists to capture children’s and young people’s imaginations, inspiring them to learn, develop and grow in confidence within a playful, engaging and thought-provoking space.
We are involving
Eureka! is for everyone. Every community, every family and every child and young person – regardless of background or ability – is invited to spend time discovering and learning in a nurturing yet challenging environment.
We are expert
Our collective knowledge of children’s development, play and discovery-based learning and exhibition design combined with an active co-creation process results in rich and meaningful experiences grounded in solid research and contemporary approaches.
We are pioneering
Eureka! was the UK’s first children’s museum and set the gold standard for playful learning experiences in museums and galleries throughout the country. We continue to sustain this approach, looking to the future, taking risks and always being one step ahead of the sector.
The Eureka! mission
To engage children from birth to 14 in a range of play-based learning experiences which facilitate their emotional, intellectual, physical, social and creative development.
Our focus for 2024 - 2026
Click below to read our Strategic Framework for 2024 - 2026